Tourism Officials Modifying Message To Target Travelers

Tourism Officials Modifying Message To Target Travelers

PIERRE — As South Dakota gears up for the summer travel season, the messages are sharply focused.  State Tourism Department Secretary Jim Hagen says they have modified their messaging…

Hagen says they have narrowed down to four main messaging groups…

Hagen says with more road trips, gas prices can become an issue..

Hagen says all the signs point toward a rebound record setting travel year.